We're growing by leaps and bounds here at Pine River Bedding. And while that is exciting news for us, you might be asking yourself why we are advertising this fact to our customers. The answer is opportunity.
You see, as we expand and produce more quality product for you, our valued customer, that also means that there will be more product available to purchase. If your business is growing as fast as ours is lately, then we need to have a talk about how we can help each other. In other words, if you need additional Pine River Bedding shavings, we will have extra production soon.
As always, thanks for being the best customers in the world. Please let us know how we can help.
Pine River Bedding
All across America, more parking lots and retail stores are sitting empty. Where there was once a thriving store and a multitude of customers to sell to, now nothing remains but an empty reminder of better days gone by. Is there cause for concern, or are things simply readjusting before the next big wave of business kicks off?
Let's be real about a couple things. Long term, most economic indicators are pointing in a positive direction and real growth is happening in a lot of communities. However, the past couple years have also consisted of store closings and bankruptcies from several large retail chains. Nothing makes this point any louder than Sears having to file for bankruptcy in 2018.
Why did Sears fail? They lost all their customers.
The retail customer is different than ever before. Sure, it's easy to blame Amazon for undercutting prices on EVERYTHING, but ask yourself what your company has done to attract the new generation of customers? Do you advertise differently? Do you have an online presence? Who handles your social media? All of those matter more than ever.
One thing has never changed though. Your customers still value their time more than ever. In order to compete in the new world of retail sales, you must have a plan to make shopping faster and easier for every customer that calls, clicks, or walks in your door. If you want to attract more customers, offer to drop off their new purchase on the same day it was purchased. Consider re-arranging the store so that the most purchased items are easily found out front or in a special section where they are close together. Consider self checkouts and additional cashiers. Promote your name within the local community. Do fund raisers for local non profits at your store location. In short, do anything and everything you can to make YOUR store the first option for anyone in the local community.
More than anything else, focus on the customer experience. What can we do better or faster than our competition? Remember, your company is not immune to failure and messing up from time to time. It's a dog eat dog world in retail sales. Hopefully, the Sears bankruptcy is the warning light that tells you to pull over and check under the hood before your engine blows up.
Pine River Bedding
We said it earlier in the season already, but winter is coming on strong!
Please remember to get any orders in ASAP. We are already booking loads into February for customers, and with the holiday season and new year coming soon, we will be booking March before you know it. If you have not booked your loads already, please call us as soon as possible. It's the final call for 2018 ya'll!
Pine River Bedding truly has some of the best customers in the world, and we don't want to disappoint anyone that needs us this winter. Thank you for helping make it go as smooth as possible.
Pine River Bedding
So maybe we ripped that quote from someone fairly famous on TV, but that doesn't mean it isn't true.
Winter is indeed coming, and along with winter weather comes longer lead times and longer trucking runs. Do yourself (and your customers) a favor and prepare for your bedding needs ahead of time.
Here at Pine River Bedding, we recommend that you call in your orders for the winter and spring as soon as possible. Why, do you ask? Well that part is a little more complicated.
1) The mills slow down in the winter. No, the mills don't work fewer hours, but it does take much longer to produce each load of shavings. Winter weather (think ice and snow sitting on the logs) means much longer drying times in order to make our shavings as absorbent as possible.
2) Trucking gets tight. Additionally, the large trucks that move logs and finished lumber have a much harder time getting into and out of New England. Winter weather means that trucking is harder to secure, and even after the product is loaded, there is still no guarantee that there won't be additional weather issues along the way.
3) Ramp up in customer need. As the winter comes along, our customers need more and more shavings for their stores, their farms, and their livestock shows. Our production schedule gets awfully tight as we get deeper into winter.
So what can you do to ensure you get delivery as you need product? Call us ASAP and let us know how many loads you need and at what interval. For example, maybe you need 2 loads per month, every 2 weeks. By having your schedule planned ahead of time, we can make sure you are scheduled to receive the production during the week you asked for it. Anyone that does not have a spot reserved will have to be placed in line for us to deliver as we get extra production.
As always, thanks for being the best customers in the world.
Pine River Bedding
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