Pine River Bedding Newsletter - 2Q 2017
As 2017 continues to roll along, Pine River Bedding has had a lot of exciting things happen for us and our retail partners so far. Our growth has been solid and steady all year, with some partners experiencing record sales numbers with our products. We have made some huge advancements as a company, introducing a lot of new technology as we commit to being a better partner for our farm and feed dealers.
Last year we launched a new version of our website at www.pineriverbedding.com. At that time, we introduced the "dealer locator" page of our website, where customers who purchase by the bale or skid can find someone local to deal with. That has continued to grow and currently lists 136 dealers in 25 different states. Kentucky was the most recent state added to the mix in June of this year. Currently, we have customers buying product in 32 different states, with some loads of shavings travelling more than 2000 miles to their destination.
As it pertains to our website, we launched online ordering in 2017. Current customers can re-order in about 30 seconds now, even specifying a delivery date for the load. The website also now sports an in length blog that posts helpful content for your customers. The blog has gotten us a lot more traffic to our website and helps provide credibility to our brand. People want to know more and more about the products they are using and buying. We are helping to provide this specific information to the customer.
In March of this year as well, we added an official Facebook page for the Pine River Bedding brand. This page helps build credibility in the marketplace and allows us to interact with the consumer on behalf of our brand. This should give you even more confidence as a dealer that we are actively online and helping to shape our brand's image. We want you to be proud of the fact that Pine River Bedding is in your store.
Our partners are also continuing to expand and grow with our product. We wanted to share some of their success with you as well. In order to keep things organized, we have broken down the newsletter into geographic regions. This should make it easier to navigate and find out what is happening in your specific area.
Sergeantsville Grain & Feed has been voted the #1 distributor in the Northeast region for 2017. Jim and his team do an amazing job in their local community and are selling more Pine River Bedding than anyone else in that region. Keep up the great work!
The Southern States in Frederick is a new dealer carrying our complete line of Equine Bedding. They also just recently had a customer appreciation event and are promoting a special feed blend for poultry.
Whispering Creek Farms is using the Pine River Bedding brand to cater to horse owners. To the right is a picture of their new sign at the street promoting the Pine River Bedding name. We love the creative thinking and free publicity!
Indiana is the largest supplier of Pine River Bedding on a state by state basis. For both the 1Q and 2Q of 2017, no state has sold more Pine River Bedding than Indiana. Our Eastern Sweet Pine is especially popular with show animals, particularly show pigs.
Illinois is closing the gap quickly, however. If Praireland Feeds has anything to do with it, Illinois is going to explode with new customers in 2017!
Prairieland Feeds is seeing an increase of 20-25% growth in Pine River Bedding sales year over year. Our Eastern Sweet Pine is crushing sales numbers in Illinois thanks to Garry and the team!
Don't count out Iowa either! County Wide Ag Service had three different customers come in off the PRB website in just one week! All three were brand new customers that found his store as a local supplier of our Eastern Sweet Pine.
Mike and his team are seeing explosive growth since partnering with us. Our website is a free promotion tool for all our retail partners, creating a true win-win scenario for your store.
As mentioned earlier, some of our trucks are running over 2000 miles to their destinations. We are proud to be represented in Oklahoma, Texas, Nebraska, and Kansas as well.
Pine River Bedding is experiencing tons of new growth down south ya'll!
We continue to grow in North Carolina, South Carolina, Georgia, and Louisiana.
We are actively looking for dealers in the following states:
If you know of anyone in these states looking to grow their animal bedding business, please let them know about Pine River Bedding.
So as you can see, things have been crazy around here lately! We are so happy that you have trusted us to help build your business! Until next time...
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