Translation Needed?

One of the things that we do on a regular basis is to monitor the news within the lumber industry. We do this for several reasons, but the main reason we monitor everything is so that we can consistently find great suppliers to make our shavings and grow our business.

While monitoring the latest lumber news, I came upon an article that made me smile and laugh. I call it business speak, and it happens all the time with big companies. As a consumer, it kind of makes me mad.

Here is the link to the article, and here is the quote I am referencing;

"This acquisition advances our growth strategy by expanding our geographic presence and product mix, and adds an exciting new set of capabilities to our company," said U.S. Lumber President and CEO Jeff McLendon in a news release. "We're particularly pleased that combining these complementary businesses will enhance the value proposition we collectively offer our trading partners."

Stuff like this drives me crazy. Who are we impressing with all that jargon and mumbo jumbo? Why not just tell it like it is. So for your comedic pleasure, we have translated the quote into plain english.

"We bought this company so we can grow our business in new parts of the country that we don't service now. We will also be able to sell products to the customer that we don't currently. Because we will now be a larger company, we should be able to offer our vendors better terms and bigger deals."

Have a great weekend all!