Most customers are looking for one of two types of wood pellets. They either want heating fuel, or wood pellets for a pellet stove, or horse bedding pellets for use in animal stalls. While there are two very different uses for wood pellets at a retail store, let's take the time to distinguish between each for your customer.
The retail customer that is looking for wood fuel pellets is laser focused on 2 things. Economical price points and a good, clean burning source of heat. Most customers look for little to no odor while burning, and also expect that their wood stove maintenance will not be increased. Little to no soot is always preferred.
For the customer looking for animal bedding, or horse bedding wood pellets, this customer may or may not be as concerned with price. It is a factor, but not the only determining factor to purchase. Since the wood pellets are not used for a fuel source, horse bedding customers prefer that the pellet break down quickly and easily. This will help keep the ammonia odor under control in the stall. Horse bedding wood pellet customers are also looking for ease of storage, convenience, and ability to clean a stall out quickly.
So what does all this mean to your retail customer? It may be perfectly normal to show wood pellets in multiple locations throughout the store. You may want to showcase your best selling wood fuel pellets next to the pellet stoves and also have a display of sawdust and wood pellets for horse bedding customers somewhere else. Try mixing up the display a little bit with all your best selling items located on an end cap for example. Your customer will be impressed that you understand their needs better than somewhere else does.
Great pure virgin wood shavings, pellets, and sawdust. Pine River Bedding.
Pine River Bedding Blog
Are you interested in what we have going on under the hood and behind the scenes?